Like thing you’ve ever felt before, the 2011 Apex 37 will change the way you look at your longboard. Added pop and power will have you carving, sliding, free-styling, and all around ripping as you never dreamed possible. But don’t take our word for it, get out and try to new Apex 37 for yourself; riding is believing.

Some  people might criticize your choice to rock the strongest composites in the world as the back bone to your all around longboard. They have just never ridden one. The Apex 37 (and it's carbon) will blast through your neighborhood in such style you’ll need to bring rags to wipe the other guys drool off your new whip.

At home as a commuter in the busy streets of the concrete jungle, the all new Apex 37 Carbon will help turn that cluttered, honking, tangle of asphalt and steel into a personal playground. This animal of a board will help navigate busy streets and walks with such primal tenacity it might even scare you. Unleash the beast on your city streets.

Designed to take a lickin’ and keep on tickin’, the Apex 37 will outlast, out pop, out power, and out perform it's longboard competition in the park. Don’t be afraid to take that hip, or early grab that 5 set, this board will blast through stuff other more meek longboards wouldn’t dare to try.

Robbing banks; bad idea. Riding banks; great idea. Grab your Apex 37 and hit your local drainage ditch or banked lot. The Apex 37 performs like a champ on banks and will help you cross train for waves or snow. Don’t get stuck with burning legs when the first hurricane shows up in September, or when the first Dump hits early winter. Stay fresh on your local banks instead.

Advanced  technology, 20 rounds of extensive prototyping, and comprehensive testing fostered the development of a longboard destined to outperform on all levels. Original’s 2011 Apex 37 will help change your opinion of longboarding as a sport, and set a benchmark for technical freeride / freestyle longboards around the world. Get on one and be prepared to have your world rocked.